Privacy Policy

Last updated: May 21, 2026

Waves And Trunks operates this store and website, including all related information, content, features, tools, products, and services, to provide you with a curated shopping experience for swimwear, trunks, beachwear, surf gear, and related beach essentials.

This Privacy Policy explains how Waves And Trunks collects, uses, and discloses your personal information when you visit our website, use our services, make a purchase, complete another transaction, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any part of our website or services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with our website, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact details, including your name, billing address, shipping address, phone number, and email address.
• Financial information, including payment card information, transaction details, billing details, payment method, payment confirmation, and other payment-related information.
• Account information, including your username, password, account preferences, saved addresses, and account settings.
• Order and transaction information, including the products you view, add to your cart, purchase, return, exchange, or cancel, as well as your order history.
• Communications with us, including the information you provide when contacting us for customer support, order questions, returns, shipping issues, or other inquiries.
• Device information, including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information, including how you browse, search, click, and interact with our website, products, advertisements, emails, and services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, place an order, sign up for emails, contact us, submit information through our website, or otherwise provide us with your personal information.
• Automatically through our website, including from your device when you visit or use our website, and through cookies and similar technologies.
• From service providers, including companies that help us operate our store, process payments, fulfill orders, provide shipping, manage customer support, analyze website performance, and deliver marketing communications.
• From partners or other third parties, including advertising, analytics, and marketing partners.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information for the following purposes:

• Provide, Tailor, and Improve Our Services. We use your personal information to provide our website and services to you, process payments, fulfill orders, send order confirmations and shipping updates, manage returns or exchanges, provide customer support, maintain your account, remember your preferences, recommend products, and improve the shopping experience.
• Marketing and Advertising. We use your personal information for marketing and promotional purposes, including sending emails, offers, updates, and advertisements about our products, promotions, and services. This may include advertising based on products you viewed, purchased, added to your cart, or interacted with on our website.
• Security and Fraud Prevention. We use your personal information to help protect our website, customers, and business. This includes detecting, investigating, or taking action regarding possible fraudulent, illegal, unsafe, or malicious activity, verifying transactions, and securing customer accounts.
• Communicating with You. We use your personal information to respond to your inquiries, provide customer support, send updates about your orders, answer questions about products or policies, and maintain our relationship with you.
• Legal Reasons. We use your personal information to comply with applicable laws and regulations, respond to lawful requests, enforce our terms and policies, resolve disputes, and protect our rights, customers, and business.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes, subject to this Privacy Policy. These circumstances may include:

• With vendors, service providers, and other third parties who perform services on our behalf, such as payment processing, order fulfillment, shipping, delivery, customer support, IT services, analytics, marketing, fraud prevention, and cloud storage.
• With business and marketing partners who help us provide advertising, promotions, analytics, or marketing services.
• When you direct, request, or consent to our disclosure of certain information, such as when you use third-party integrations, social media features, or checkout and payment services.
• With affiliates or related business entities, if applicable.
• In connection with a business transaction, such as a merger, acquisition, financing, reorganization, sale of assets, or bankruptcy.
• To comply with applicable legal obligations, respond to lawful requests, enforce our terms and policies, and protect or defend our website, business, rights, customers, or others.

Cookies and Similar Technologies

We may use cookies and similar technologies to operate and improve our website, remember your preferences, understand how visitors use our website, personalize your shopping experience, and support advertising and analytics.

Most browsers automatically accept cookies, but you can usually choose whether to accept, block, or delete cookies through your browser settings. Please note that blocking or deleting cookies may affect the functionality of our website and may prevent certain features from working properly.

Relationship with Shopline

The Services are hosted by Shopline, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopline as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopline enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopline. To provide these enhanced features, Shopline may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopline. In these circumstances, Shopline is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes.

Third-Party Websites and Links

Our website may contain links to websites, platforms, or services operated by third parties. If you follow links to websites that are not affiliated with or controlled by Waves And Trunks, you should review their privacy policies, security practices, and terms and conditions.

We are not responsible for the privacy or security practices, content, accuracy, or reliability of third-party websites or services. The inclusion of a third-party link does not necessarily imply our endorsement of that third party or its services.

Security and Retention of Your Information

We take reasonable measures to protect your personal information. However, no security system is perfect or impenetrable, and we cannot guarantee complete security.

How long we retain your personal information depends on different factors, including whether we need the information to provide our services, maintain your account, process orders, comply with legal obligations, resolve disputes, prevent fraud, or enforce our agreements and policies.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may include:

• Right to Access / Know. You may have the right to request access to the personal information we hold about you.
• Right to Delete. You may have the right to request that we delete personal information we maintain about you.
• Right to Correct. You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability. You may have the right to receive a copy of your personal information in a portable format.
• Right to Opt Out of Certain Processing. You may have the right to opt out of certain uses of your personal information, such as targeted advertising or certain marketing communications.
• Managing Communication Preferences. You may opt out of promotional emails by using the unsubscribe link included in those emails. Even if you opt out of promotional messages, we may still send non-promotional messages, such as order confirmations, shipping updates, account notices, or customer service communications.

We will not discriminate against you for exercising your privacy rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the details below. Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you live. When we transfer personal information internationally, we take steps designed to protect your information in accordance with applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, technologies, legal obligations, or other operational, legal, or regulatory reasons.

When we update this Privacy Policy, we will post the revised version on our website and update the “Last updated” date above.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint or exercise your privacy rights, please contact us at:

Waves And Trunks
Email: info@wavesandtrunks.com